Privacy Policy
This Privacy Policy explains how LUPUK, operated by Shenzhen Chenxing E-commerce Technology Co., Ltd. (“we”, “us”, or “our”), collects, uses, protects, and discloses your personal information when you visit or make a purchase from our website (the “Site”). We are committed to protecting your privacy and complying with GDPR, CCPA/CPRA, CalOPPA, and Google Merchant Center requirements.
LUPUK acts as the Data Controller for all personal information collected through this Site.
1. Information We Collect
We collect the following categories of information to operate our store, fulfill orders, and improve your shopping experience.
Device Information
Collected automatically through cookies, log files, web beacons, tags, and pixels: Browser type, IP address, Time zone, Cookie identifiers, Browsing behavior on the Site.
Order Information
Collected when you place or attempt to place an order: Name, Billing address, Shipping address, Email address, Phone number.
Payment Information
We do not store or process full credit card numbers on our servers. All payment information is securely transmitted and tokenized by PCI‑compliant third‑party payment processors, including: Klarna, Apple Pay, Google Pay, Major credit card networks (Visa, Mastercard, American Express, Discover).
Abandoned Checkout Information
If you enter your email or phone number during checkout but do not complete your purchase, we may collect this information to send a one‑time reminder. You may opt out at any time.
2. How We Use Your Information
We use your personal information only for legitimate business purposes: Processing and fulfilling orders, Communicating with you about your order, Providing customer support, Screening for potential fraud, Improving and optimizing the Site, Sending abandoned cart reminders (if you voluntarily provided contact information). We do not use your information for unrelated purposes.
3. Data Security
We protect your information using industry‑standard security measures, including: SSL 256‑bit encryption, Tokenized payment processing, Secure data transmission, Restricted access to personal information. In addition, our entire website operates over secure HTTPS connections, ensuring that all data exchanged between your browser and our servers is encrypted and protected at all times—not only during checkout.
4. Sharing Your Personal Information
We share your information only with trusted third parties necessary to operate our business
E‑commerce Platform: SHOPLINE
Shipping Carriers: UPS, USPS, FedEx, DHL
Analytics Providers: Google Analytics & Google Ads
Payment Processors: Credit Card Payment, Klarna, Apple Pay, Google Pay.
We may also share information to comply with legal obligations or protect our rights. We do not sell or rent your personal information.
5. “Sell or Share” Disclosure (CCPA/CPRA)
In compliance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA): LUPUK does not “sell” personal information. LUPUK does not “share” personal information for cross‑context behavioral advertising. We do not disclose identifiers, browsing data, or contact information to third parties for advertising purposes without your explicit consent.
6. Cookies and Tracking Technologies
We use cookies to enhance your browsing experience.
Types of Cookies
Essential Cookies: Required for core site functionality and cannot be disabled.
Analytics Cookies: Help us understand how visitors use the Site.
Advertising Cookies: Used only if you opt in.
On your first visit, you will see a Cookie Consent banner, where you can: Accept all cookies, Reject non‑essential cookies, Customize cookie preferences. We do not activate non‑essential cookies without your consent.
7. Do Not Track (DNT) and Global Privacy Control (GPC)
We respect modern privacy preference signals.
Do Not Track (DNT): We do not alter our data collection practices when receiving a DNT signal.
Global Privacy Control (GPC): When we detect a GPC signal, we treat it as a valid request to opt out of any “sale” or “sharing” of personal information, as defined under CPRA.
8. SMS Consent & Data Protection
If you opt in to receive SMS notifications or marketing messages: Your mobile number and consent information are never sold, rented, or shared with third parties or affiliates for marketing purposes. SMS data is used only to send order updates, account alerts, or promotional messages you explicitly opted into. You may opt out at any time by replying “STOP”. This ensures compliance with A2P 10DLC, TCPA, and global SMS privacy standards.
9. Targeted Advertising & Opt‑Out Options
If you opt in, we may use your information for targeted advertising.
You may opt out at any time:
Email marketing: Click “unsubscribe”
SMS marketing: Reply “STOP”
Google Ads: https://adssettings.google.com/
Facebook Ads: Via your Facebook Ad Preferences
General opt‑out: http://optout.aboutads.info/
10. International Data Transfers
Your information may be transferred to and processed in countries outside your residence, including Shenzhen, China, where our corporate operations are based. All international transfers are protected using: Standard Contractual Clauses (SCCs), Other legally recognized safeguards. These measures ensure your data remains secure and compliant with GDPR.
11. Your Data Rights (GDPR & CCPA/CPRA)
You have the right to: Access your personal information, Correct inaccurate information, Request deletion, Request data portability, Withdraw consent at any time, Opt out of marketing communications, File a complaint with your local Data Protection Authority (GDPR), Request disclosure of collected data (CCPA/CPRA).
Response Timeframes
We follow legally required timelines:
GDPR: Verified requests are answered within 30 days (1 month).
CCPA/CPRA: Verified requests are answered within 45 days, with a possible 45‑day extension when reasonably necessary.
How to Update Your Information
You may update your personal information by: Logging into your customer account dashboard (if available), Contacting us at service@lupuk.com.
12. Data Retention
We retain personal information only as long as necessary for operational, legal, and tax purposes.
Order Information: Retained for up to 7 years for tax and compliance requirements.
Analytics Data: Retained for up to 14 months before automatic deletion.
We retain data longer only if required by law.
13. Business Location Transparency
To ensure clarity and avoid geographical confusion
Corporate Office (Administration & Operations): Unit 1410, Building 4, Jindi Triumph Plaza, No. 31 Longcheng Avenue, Nanlian Community, Longgang Street, Longgang District, Shenzhen, China
U.S. Customer Support Line: +1 (279) 278‑1883
U.S. Fulfillment & Returns Center: 24 Pennsylvania Avenue, Kearny, NJ 07032, United States
(This facility handles shipping and returns only and is not a retail storefront.)
14. Children’s Privacy
Our Site is not intended for individuals under 18. We do not knowingly collect data from children. If you believe a child has provided personal information, contact us for immediate deletion.
15. Changes to This Privacy Policy
We may update this Privacy Policy to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised Effective Date.
16. Contact Us
For questions or concerns about this Privacy Policy, please contact us:
Legal Entity Name: Shenzhen Chenxing E-commerce Technology Co., Ltd.
Brand Name: LUPUK
Email: service@lupuk.com
Phone: +1 (279) 278‑1883
Corporate Office: Unit 1410, Building 4, Jindi Triumph Plaza, No. 31 Longcheng Avenue, Nanlian Community, Longgang Street, Longgang District, Shenzhen, China